Our Partners
Our Partners

Saracens are proud to work in partnership with a range of companies and suppliers, all striving for excellence in their field.

Lead Partner
StoneX
StoneX is an institutional-grade financial services franchise that provides global market access, clearing and execution, trading platforms and more to our clients worldwide.
Principal Partner
Shawbrook
Shawbrook is a specialist savings and lending bank, offering personal loans, residential and commercial mortgages, business finance, and savings products.
Principal Partner
Evelyn Partners
Evelyn Partners is a UK leader in wealth management, providing investment management and financial planning advice to help our clients embrace what’s next.
Principal Partner
Castore
Castore is the world's first premium sportswear brand, for the discerning athlete who values attention to detail & precision performance features.
Principal Partner
Trek
TREK bars, which deliver natural, long-lasting energy with no artificial ingredients, believe in providing better snacks for the environment. Their 100% plant based ingredients show their ambition to keep ingredients as close to their original form as possible, keeping the best nutritional value, in every bar.
Principal Partner
Hy-Pro
Dedicated sports brand creating durable training equipment to improve your core skills across all aspects of sport.
Principal Partner
Enmo
Provides premium protective activewear and technical gear to enable people of all abilities to enjoy their sport
Principal Partner
Zinc Sports
Keep pushing to create unforgettable experiences, for children, adults, and anyone in between. Zinc the UK’s No 1 Scooter Brand.
Partners

Saracens announce new partnership with SQREEM Technologies

12.01.24
In association with
StoneX StoneX
Sqreemxsaracens Webheader V2
Sqreem2

Saracens is delighted to announce a new partnership with SQREEM Technologies as our Official AI Marketing Partner.

SQREEM are the worlds biggest digital behaviour aggregator, engaging and connecting consumers into a fully automated science for hundreds of brands and billions of consumers around the world. Headquartered in Singapore, SQREEM has clients and offices around the world.

They will deliver innovative consumer intelligence solutions to ensure that Saracens can understand their consumers and supporters better than ever before. SQREEM has a massive data capture infrastructure that turns entire markets into real time knowledge. The AI capability makes sense of all captured data, turning it into huge consumer knowledge bases, insights, and customer cohorts. SQREEM’s automated digital supply chain then allows all of this to be turned into omni-channel activation with market leading performance on cost, engagement, sales uplift and brand lift.

Their logo will be on the shorts for both Saracens Men and Women, starting from next weekend when the Men in Black take on Bordeaux Begles in the next round of the Investec Champions Cup.

As well as that, they will be the Presenting Partner of the Inside Training videos posted on the Saracens channels in the build up to each match, reaching an audience of over one million fans.

Saracens CEO, Lucy Wray, is delighted to welcome SQREEM in to the Saracens family.

“We are excited by the partnership with SQREEM Technologies and what their unique AI can bring to Saracens as we continue to build in performance, stature and geography. SQREEM’s approach to technology and in particular Artificial intelligence, will allow us to harness world leading technology which will help drive our audience growth, engage more meaningfully with our existing fans and reach potential new fans for the Saracens Group.”

Sqreem CEO Ian Chapman-Banks is excited by the partnership.

“Saracens and SQREEM are a natural fit. We both compete in highly charged environments and we share a will to succeed that surpasses the collective sum of our parts. This Partnership Agreement allows us both to find the best in one another to build our brands and our respective businesses through a sports-minded business set of players, commentators, spectators and investors.

We look forward to using this partnership opportunity to engage with and support the players, punters, spectators and the broader Rugby community through our AI and all other means possible.”

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